Clean Beauty,
Elevated.
— nourish your skin, not compromise it
Four chapters of clean beauty — Hair, Skin, Makeup, and Fragrance — plus the editorial framework behind every choice. No paid placements, and every badge independently checked. Just the brands doing it with integrity.
How we choose
"Clean" has no legal definition, so we don't take it on faith. Every brand here is measured against three LuxeTerre values — and we tell you exactly what stands behind each one.
Clean ingredients
Formulas free of ingredients of concern, ideally backed by an independent organic or natural certification rather than a brand's own promise.
Responsible production
Traceable sourcing, lighter or refillable packaging, renewable energy, and supply chains that protect soil, water and biodiversity.
Community impact
Fair work, women's livelihoods, local farming cooperatives and real investment in the places these ingredients come from.
Formulas audited by an independent body such as COSMOS, Ecocert, CCPB or NATRUE. The strongest ingredient guarantee in beauty.
The finished product is independently verified for ingredient safety and circularity (EWG Verified, Cradle to Cradle), though not certified organic.
The company is independently certified for its social and environmental performance (B Corp, Climate Neutral and similar), while its ingredient standard is set by the brand.
Clean by the brand's own published standard or a retailer's. Meaningful, but not independently audited — and we say so.
A heritage luxury house making genuine, measurable changes in specific lines, without the whole range meeting clean criteria.
Products wearing a badge in the chapters below have been checked against these standards. We're working through the rest of the edit now.
The best hair routine is the one that works with your hair's nature — not against it.
Great skin isn't a product — it's a practice. These are the formulas that make the practice worth keeping.
Certified Organic
Special Feature · Made in Greece
The Aegean
Apothecary
I'm closing out a month in Greece, and what stays with me is how much of Greek beauty still begins on the land — in beehives, olive groves and the resin of one small island. These are the Greek houses doing it with integrity, and their Mediterranean neighbours who share the same respect for the soil.— Nicolette Stephanie, from Greece
Athens · Est. 1979
APIVITA
"Life of the bee"
Certified ImpactFounded by two pharmacists in their Athens pharmacy, APIVITA pairs hive ingredients with Greek herbs. In 2017 it became the first Greek company to earn B Corp certification; its 2025 recertification scored 155.2 — among the highest scores recorded anywhere.
Its Billion Bees Program commits 1% of global sales to regenerating more than 30 billion bees by 2028. Research, headquarters and a bioclimatic factory remain in Markopoulo, outside Athens.
Now owned by Spain's Puig. Not certified organic across the range.
Discover APIVITAGreece · Est. 2018
Kear
κέᾰρ, "heart"
Certified ImpactOur underdog pick. Founder Ypatia Mitsatsou draws on ancient Greek beauty formulas, distilled into concentrated, waterless balms and oils where a little goes a long way and less packaging is needed.
Ingredients come from Greek family farms and cooperatives, and the brand is independently verified by ethy for healthy people, responsible resource use and thriving communities.
Verification covers sustainability practices, not organic certification of formulas.
Discover KearAthens · Est. 1996
KORRES
Born in a homeopathic pharmacy
Brand StandardGreece's best-known natural beauty export grew out of Athens' oldest homeopathic pharmacy. Its Pure Greek Olive line sources olive oil and hand-picked leaves through the Organic Farmers Cooperative of Messara in Crete, with FSC-certified paper packaging.
Its products are certified cruelty-free by PETA.
An honest note: independent reviewers cite mixed sustainability scores, citing plastic packaging. A brand to watch as it evolves.
Discover KORRESIngredient Spotlight · Chios
Mastiha, the tears of Chios
A fragrant resin that weeps from the mastic tree, harvested by hand in the villages of southern Chios — the only place on earth where the tree yields it in real quantity. It has been prized since antiquity, and modern research points to its role in skin regeneration and wound healing.
Production is still run by families through the Chios Mastiha Growers Association. When you see mastiha on a label, look for genuine Chios origin.
Mediterranean neighbours
Across the Ionian Sea, two Italian houses share the Greek reverence for land and heritage.
Furtuna Skin
SicilyEcocert Organic formulas grown and wild-foraged on an 865-acre Sicilian estate, 70% of which lies in a protected nature reserve with more than 12,000 olive trees. Founded on a family promise to revive rural Sicily.
Discover FurtunaDavines & [comfort zone]
ParmaA B Corp since 2016, and in July 2026 among the first companies worldwide to recertify under B Lab's stricter new standards. Its spa skincare line, [comfort zone], is a natural partner for thermal and wellness rituals.
Discover DavinesClean makeup isn't about wearing less — it's about choosing better.
Certified Impact
Certified Organic
Certified Impact
Your beauty routine should nourish your skin — not compromise your health. Take control with the Think Dirty® app — your pocket guide to cleaner, safer products.
Shine.
Scan any product barcode to instantly see its ingredient safety rating. Shop smarter — free on iOS and Android.
Get the App ↗Your fragrance is the last thing you put on and the first thing people remember.
The Scent Edit
New for Autumn 2026Fragrance is the hardest corner of clean beauty to vet: a single word on the label, "parfum," can stand in for dozens of undisclosed ingredients. These houses go further, and each badge tells you exactly what stands behind the claim.
Our top pick
Fine Fragrance · Los Angeles
Henry Rose
Certified CleanThe first genderless fine fragrance to be EWG Verified, plus Cradle to Cradle Certified Gold and Leaping Bunny. Every ingredient is disclosed, a rarity in perfume.
Discover ↗Natural Perfume · New Zealand
Abel
Brand StandardPlant-based and synthetic-free, with no fossil-fuel ingredients and compostable packaging.
Natural Perfume · Somerset
Ffern
Brand StandardNatural perfumes in four small seasonal batches a year; its Folk Foundation funds local traditions.
Discover ↗Natural Perfume · Paris
Ormaie
Brand StandardDescribed as 100% natural, in glass made with renewable energy and responsibly sourced beech caps.
Discover ↗Niche Perfume · Barcelona
Carner Barcelona
Brand StandardVegan formulas, sustainably sourced wood caps, and compostable film in place of plastic wrap.
Discover ↗From Greece
Naxos & Athens
The Naxos Apothecary
Brand StandardFrom the Korres brothers, with Naxian botanicals from prickly pear seed oil to St John's wort.
Discover ↗Aqua Allegoria · Paris
Guerlain
House in TransitionOrganic beetroot alcohol and refillable bottles in post-consumer recycled glass.
Discover ↗Signature scents
From the archive
Reading the label
COSMOS, Ecocert, CCPB & NATRUE
B Corp
EWG Verified & Cradle to Cradle
Leaping Bunny
"Clean at Sephora" & the Credo Clean Standard
"Up to 97% natural origin"
A living list, held to account.
Every certification on this page was checked against the issuing body or the brand's own published materials. Where a claim couldn't be independently confirmed, we say so on the card.
Brands change owners, formulas and standards. We revisit this edit regularly, and we welcome corrections from the brands themselves.
Last verified · October 2026
The full
beauty directory.
Browse all 20+ clean beauty brands in our directory — vetted for ingredients, sustainability, and the quality your skin deserves.
